Sustaining the Four Sixes

Sustaining the Four Sixes

The Agriculturist- College of Agriculture Sciences and Natural Resources Texas Tech University Story by JoAnna Elliot Photo by Andrew Hancock Legendary ranches are built on grand foundations. This holds true for one iconic Texas ranch, the Four Sixes (6666). To...
What’s Animal ID Worth?

What’s Animal ID Worth?

How Electronic Animal ID has Helped One Rancher Increase his ManagementReach Story by Burt Rutherford Photo by Dena Milner “Let me tell you from a business perspective what I can get from one reading of an EID tag. I can wand that cow and tell you the total number of...